Strategic Plan

The International Excellence Campus CEI e-MTA strategic plan is actually under review, and will focus, as couldn’t be otherwise expected taking into account the current economic situation, on the stimulus of the economic growth.

Our strategic plan (spanish version) will be aligned with both regional needs and the European Union strategic plan. Europe 2020 is the main EU strategy policy to impulse economic growth for the next 7 years. This strategy leads to rethink the actual growth model deficiencies willing to create the right conditions for a wealthy, intelligent and sustainable, and inclusive growth. All this is embodied into 5 bigger objectives for the 2020. Two of them cover exclusively the education and the R+D+i areas. Innovation is the central core of this strategy that will guarantee the transition to this new economic growth model.

This aspect is very relevant regarding the two main axes around which it is deployed the CEI e-MTA strategy: Tourism and Water. We are living a change of paradigm in both cases.

Regarding the Tourism line, the model that has provided the actual growth is running out of scope. The actual model in the Mediterranean arch begun around half of the last century based on the massive stream of European visitors. This flux was enabled due to different prices between the origin and the destiny location, distribution margins and high competitive costs. Within the last decades, these three pillars were falling down or have completely disappeared. The result, nowadays, is that there is an increasing touristic activity but with lower added value. The ongoing reduction of the economic margins after many years of economic and social splendor makes clear the need of a new transformation (the second transformation) of our regional models.

Water has always been a scarce resource in the Mediterranean regions. The irregular distribution of water, and the large periods of droughts, followed by torrential rains, has caused this resource to be a key enabler, and also a limiter, for the economic growth and development, causing important discussions and conflicts between countries and regions. In a similar situation to tourism, and following quite the same steps, many efforts have been made along the last century to improve water sources management, taking special interests in the waste water treatment as a key factor to maintain the right environmental conditions. However, all this strategy is actually under review, with open mind and now considering waste water as a resource more than a waste to recycle or process.

Therefore, and according to our possibilities, The e-MTA‘s Strategic Plan is aiming at contributing to a more sustainable growth putting particular emphasis on the promotion of education, environmental care and encouragement of innovation capacities as key enablers for the second transformation in both ecosystems of tourism and water. This will require bringing into play the three missions of the university at our best: teaching, research and knowledge transfer.



Proyecto financiado por el Ministerio de Educación, Cultura y Deporte en el marco del Programa Campus de Excelencia Internacional

Universitat de les Illes Balears ⋅ Ctra. de Valldemossa, km 7.5 ⋅ Palma ⋅ 07122 Illes Balears ⋅ Tel: +34 971 173 000
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